An example of a research project which has served its purpose perfectly:
- It has given the client a good name check in the media (Adecco)
- It is genuinely relevant to the clients business (employment)
- It is useful
Here’s the information:
From a sample of 1,000 workers across the UK (I assume based on an omnibus, representative of the UK workforce*) Adecco found:
86% of Britain’s workers think that having fun at work is important
70% have worked somewhere where an employer has NOT promoted a fun spirit in the workplace.
74% of employees said they would prefer to work somewhere that did foster a fun atmosphere over one where they received better pay.
67% of employees admit they feel less committed and loyal to their job if there isn’t a fun, competitive spirit in the workplace, admitting that they just do the minimum required of them.
30% of workplaces have sports teams, clubs or schemes which employees can join
68% do not compete with others at work, either in achieving formal targets or on a more light-hearted basis.
The client quote is an excellent summation “As the global economy continues to strain under the burden of debt, employers should take heart from the fact that the workers we surveyed value a fun working environment over pay,” comments Andy Powell, director, Adecco. “Generating loyalty and commitment need not be about hard cash. In a climate of wage restraint, employers would do well to focus on employee wellbeing and happiness.”
* Ah the omnibus….Did the sample include C Suite staff? Even if it didn’t the results should be useful to them - increasing productivity, share price etc.. sounds like fun to me!
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